Understanding Pay Per Click Advertising

Understanding how Pay Per Click advertising works and how to put it to effective use for your company, can mean a huge difference to your bottom line. If someone is at a search engine such as Google, and they type a search keyword or phrase into the search box, pages come up for them to browse. However, on the far right of those search results are the paid search ads. Such ads are also found on just about every website …

Successful Strategies for Search Engine Marketing

In the never-ending battle for market share in general, and new customers in particular, most businesses are venturing out into social media marketing as a way to not only attract new customers, but to effectively target those people who are interested in what you are selling.

When putting together a social media marketing campaign, it is critical to, not only understand the medium, but to understand what motivates potential customers to take action. Yes, what you have to sell is …

The Growth of Internet Marketing

Fifteen years ago, advertisers were still scratching their heads regarding how to harness the power of the internet to introduce new customers to products and to drive traffic to websites. Fast-forward to today, and targeted social media marketing, and internet marketing SEO techniques, are absolutely essential to the longevity of a company and the ability of a brand to gain widespread consumer recognition. Through the use of targeted ads, key-wording, meta-tagging, and other SEO techniques, it is now possible, more …

Google Bans 800,000 AdWords Advertisers

Google announced in a March 2012 video that it had closed the accounts of approximately 800,000 advertisers in 2011. It also reported that more than 130 million advertisements were removed from its AdWords system. Google took these measures as part of its ongoing campaign to eliminate ads for spyware, scams and illegal products.

The top search engine recently adopted a stricter approach to illegal advertisements. Rather than simply deleting individual ads, Google bans advertisers when they violate the advertising rules. …