Title Tag Optimization

The Page Title tells users and search engine robots about the topic of the page. The title also appears at the top of a tab or browser, and on a bookmark for that page. The title is also what a search engine user sees when viewing search engine results.

A descriptive title that is unique and tells search engines  - and users – exactly what that page is about, is critical to achieving good search rankings.  When you set …

SoLoMo: The word every internet marketer needs to know for 2012

Internet marketing is a field where “buzz words” run wild, and often used to impress a client, boss, or fellow employee with a newly discovered vocabulary relevant to the industry. They affect everyone. Just the other night my 76 year old grandmother expressed her disdain of spammy “PPC.” I couldn’t believe that my grandmother was referring to Pay Per Click as “PPC”, which she no experience in. Whether you are impressed or not, it goes to show the power …

Google Attempts Social Media Success with Google Plus

The past several years have seen immense changes for Google; new improved searches, a more in depth advertising platform, and a failed social network, Google Buzz. Failure would only be temporary for the Big G; however, because after a little over a year of Google Buzz, the search giant pulled the network in hunt for greener pastures. Those pastures came in the form of Google Plus!

Google Plus officially launched to the public on September …

Post Panda Content Writing

Google’s recent Panda updates have changed the way that SEO writing is done. In order to meet Google’s strict quality guidelines, it’s imperative that content writers follow the best writing practices. Instead of using the keyword-stuffing tricks of the past, writers are now being forced to come up with content that is usable and will be received well by readers, search engines and social networks. Social media has forever changed the way in which web users read articles and …