Eyeflow’s project to rank the City of Pittsburgh #1 in Google for the phrase “best city in the world” is featured in the August’s issue of Pittsburgh Magazine (p. 28). The article, written by Jonathan Wander, goes over the inspiration behind the project and how it can be made possible. For more details on how you can help watch this video.
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My interaction with clients (existing or potential) here at Eyeflow has been very enlightening. Especially when our discussions came down to the single most crucial question (not always phrased like that..):
“Would you spend money on social media marketing?”
I gathered many answers. I narrowed them down to the 5 most representative ones. Here they are:
This is the fear syndrome. It’s the same kind of fear syndrome some companies had for the internet back in the 90s. For many companies, social media seems like a black box full of uncertainty but most of all, social media triggers the fear of transparency. Companies that are afraid of criticism and avoid listening to customer feedback usually keep a distance from social media. The funny part comes when they realize that they lose customers due to negative online reviews. Well, it’s never too late…
Maybe yes. Maybe no. It depends on the business you run and what you will tweet about. Due to the crazy media coverage of twitter, people with no particular online experience may be familiar with twitter. Creating an account takes 5 minutes. Anyone can do it. What’s next though? If you tweet for business, you need a strategy. Are you using twitter for feedback? For promoting deals? For news and updates? A clear strategy is essential.
Half true. It’s not that you can’t avoid social media. It’s that it doesn’t make sense to avoid it. I believe that there is a social media marketing strategy for every company. Even a dead simple one like reading the Google Local or Yelp reviews and revising your services or products. Starting a social media marketing campaign just because everyone’s doing it is a wrong approach though.
That’s a difficult one. I am not one of those who believe that spending 15 minutes a day on twitter is considered social media marketing. It takes time. It actually takes more time for the company itself than the agency that handles the campaign. An honest answer would be “if you have the money then find the time as well”. If you decide to start a social media marketing campaign make sure you have reserved time for it.
Ok you got it. That’s the best answer. It shows that the company is wise enough to acknowledge that they don’t enough about social media. That doesn’t mean they will go for it but at least they are ready to listen to some professional advice.
Any other answer? Please post it in the comments! Thank you.
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Here are 15 SEO Video Tutorials that cover most of the existing SEO strategies. They contain numerous tips and tricks and they can offer great advice to anyone designing or optimizing a website.
Index:
15. SEO Video: What You Should Avoid When You Design Your Website
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When it comes to SEO, there are many things to avoid. In order to optimize your site so it can go up the rankings you must watch your every step along the way. Making mistakes at the web design level is very common. You should think of your optimal, SEO friendly design in the beginning because it will be difficult to make changes after your content is in. In this video, Chris Hornak goes through some standard mistakes people tend to repeat. The highlights: Spash pages, intros and image-heavy websites.
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YouTube Channel!
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Sitemaps are very useful when you get lost in a website looking for something. It gives you the whole website structure in just a page. Sitemaps are very useful for SEO purposes as well. Not only the HTML sitemaps used in websites but also the XML sitemaps that are submitted in search engines. You can generate a XML sitemap for your own website using online tools like XML-Sitemaps. There some limitations there (the number of pages should be below 500) but otherwise it works great. You can then submit your XML sitemap to Google (through webmaster tools) to make sure your website is crawled 100%. In this video, Chris Hornak goes through the most basics of XML and HTML sitemaps. Quick and easy tips for better SEO.
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YouTube Channel!
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When it comes to SEO, there are tons of online resources that offer you tips, tricks, methods and strategies. However, if you want someone to actually show you how to design a website that will be search engine friendly, there are not too many places to look at. In this video, Chris Hornak takes his marker and designs a simple but search engine optimized website on the whiteboard. He lays out the basic html elements that any design should include and he explains how each of them is treated by search engines. He also goes back in time when tables where used for designing pages and CSS wouldn’t exist. “That was a SEO nightmare” he says.
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Surprisingly enough, there are still companies that offer search engine submission services. Don’t laugh. Maybe this practice used to be effective back in 1998 but it’s certainly not effective in our days. The way to get your website listed in search engines is done by getting other websites link to yours. Nothing more. Nothing complex. How do you do that? If you have content that people want to share, then it’s a good idea to submit it in social bookmarking sites. You can also create profiles in some social media websites that allow you to provide a url that links to your site. There are also free directories that may be suitable for your website. Anything basically works except for the “submit to search engines” method. Chris Hornak goes through the best practices for getting listed in search engines and explains why anything else is just a waste of time.
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The issue covered from our today’s video is big. Bigger than the length of the video. It is the issue of what goes first, the content or the design. If you have been around the web for some time you would answer “First content and then design”. Well, yes that’s correct but many people stick first with a design they like and then try to fit their content into this design. The result is an unusable website and an SEO nightmare. In this video, Chris Hornak explains what’s the best way to combine content and design in order to create user and search engine friendlier websites.
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More SEO videos to come! Make sure you follow us using Twitter, RSS or subscirbe to our
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Popularity: 31% [?]
