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Why Develop a New SEO Tool?

Over the past year we have been working hard on a custom built SEO tool. This tool was designed to make it easy to give any website a quick SEO review, as well as give you an idea of where the website stands compared to other websites. We understand that this isn’t the first time this has been done. There have been other great SEO grading tools including SEOmoz’s Trifecta and the more recent Woorank. The reason we had to make our own is, being an SEO company, we needed something that fit to our methodology and could provide an accurate estimation most of the time.

Choosing The Metrics

We first made a list of all the on-page and off-page ranking factors we could think of and slowly started picking and choosing the ones that would not only have the most impact but also analyze the most information at once. For example the reason we decided to include analyzing the use of header tags in our tool is because after research we found that most user/search friendly websites used them to organize/break up their content. Yes using bullet points, strong tags and other HTML tags is important but we found that by analyzing too-many on-page factors could distort the off-page vs on-page weights and slow down the tool. After testing many different ranking factors we where finally able to narrow it down to 11 that we found to be extremely useful and influential when determining the SEO effectiveness of a site.

After we determined the factors we also had to determine which tools we would use to collect the data. For example; we analyzed a few backlink analyzers till we found the one that gave us the most accurate information (majesticseo.com). Though other tools gave us a few neat features, we found that most of the time their link index wouldn’t be accurate for most websites in-need of SEO.

The Result: SEOzio.com

Well let me get to the real point of this post. After months and months of testing, getting the opinions of other SEO consultants and development, we are proud to announce the first edition of SEOzio, an SEO tool that measures your website’s strength and rates it based on trust, popularity and optimization. We hope that you find this tool useful and please don’t hesitate to give us your feedback.

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Eyeflow, a Search Engine Optimization and Internet Marketing firm located in Pittsburgh, PA, is excited to announce that Phil Laboon, Eyeflow’s owner, is one of the finalists for Ernst & Young’s Entrepreneur Of The Year for the area encompassing Western PA, WV, and Upstate NY. When asked about being declared a finalist, Phil Laboon said, “It’s an honor to be nominated and even more exciting to chosen as a finalist, so we’re hoping to bring home the gold for the Pittsburgh area!”

Eyeflow – Then and Now

Phil Laboon started Eyeflow in 2001 and over the years has used his internet marketing prowess to increase the online visibility of thousands of clients ranging from local shops to international corporations. Search marketing has changed drastically over the past nine years, and Phil Laboon has kept Eyeflow ahead of the curve while not falling into the trendy traps that pop up along the way. Recently Eyeflow launched a free online marketing tool called SEOzio to share their expertise and help business owners better understand their web presence.

Now, in 2010, Eyeflow is still expanding their reach by introducing new services and branching into new areas. After working to become known as Pittsburgh’s top SEO company, Eyeflow is working to be best internet marking firm. To reach this goal, Eyeflow is offering social media reputation management, website conversion optimization, pay per click, and other services to make sure that Eyeflow is the only internet marketing firm you’ll need.

Ernst & Young’s Entrepreneur of the Year

Every year, Ernst & Young interviews thousands of entrepreneurs across the nation in a quest to find the Entrepreneur of the Year. The first step in the process is to be recognized as one of the top entrepreneurs in your region. Ernst & Young honors regional finalists before selecting one entrepreneur to continue onto the national level of consideration. The ceremony for the finalists from the area of Western PA, WV and Upstate NY is on Friday, the 18th of June in Pittsburgh’s Carnegie Music Hall.

The full list of nominees is

• David Meyers and Ken Seifert of Alps Controls
• Patrick Daly of Cohera
• Luke Skurman of College Prowler
• Phil Laboon of Eyeflow
• Joe Kuklis of GSP Consulting
• Kevin Hutchison of Health Monitoring Systems
• Susan Redmond of Kb Port
• Greg Galvin of Kionix
• Eric Koger of ModCloth
• Jay Resio of MyGov365
• Patrick Colletti and Chris Hayes of Net Health Systems
• Maureen Mulvihill of Piezo Resonance Innovations
• Benjamin Hulburt of Rex Energy Corporation
• Thomas Charron of Sallyport Global Holdings
• Ty Morse of Songwhale
• Troy Gregory of System One

Phil Laboon, and all of us at Eyeflow, would like to congratulate all the nominees and we would like to thank Ernst & Young for honoring us with this distinction.

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