Archive for the ‘News’ Category

New SEOzio Feature – Free Redirect Checker Tool

Posted by Jeff Majcher On June - 28 - 2010

As a part of our ongoing efforts to provide the best SEO ranking tool, we’ve added a redirect checker to SEOzio. Redirects play a huge role in SEO and usability, so it is important to know if there is a redirect on your homepage.

About Redirects

Redirects are (or at least should be) set up to redirect users when a page has been renamed or moved. Not setting up a redirect is highly advisable because not doing so can lead to duplicate content penalties or 404 errors. Duplicate content is much more of an issue from a search engine performance standpoint, but 404 errors are bad for search engines and users alike.

Avoid Duplicate Content

Redirects are an excellent thing to have, especially when they eliminate duplicate content. For example, redirecting the non-www version of your site to the www version saves you from having duplicate sites at www.mysite.com and mysite.com. This also comes into play if you buy additional domains or top-level-domains (e.g. mynewproduct.com, mysite.org). Having duplicate sites across various domains and top-level-domains is a great way to confuse search engines and make it hard for users to find you.

Avoid 404s

Whenever a user attempts to navigate to a page which doesn’t exist, he or she gets a 404 “Not Found” error message. This is poor for the user’s experience, and if a search engine comes across a lot of 404 errors when crawling your site you can be penalized. This is why it is important to set up a redirect whenever a page is moved or renamed.

Types of Redirects

There are many reasons to use redirects, but there is only one redirect you should be using.

301

While other redirects (such as 302) have the same effects for users, they are markedly worse than 301 redirects from a SEO perspective. This is because 301 redirects pass the value of the redirecting page to the new page, whereas 302 redirects don’t. This is especially important when you’ve built up one domain for years, but then decide to move to another domain. You don’t want to leave behind your years of hard work, do you?

Check for Redirects Now

SEOzio now automatically checks for redirects on your home page whenever you use it. If you have a redirect you will see one of the following.

As you can tell by the colors, one result is good, and the others are not.

Contact Eyeflow to Get Visible on the Web

Assisting with redirects and site architecture is just one of the ways Eyeflow improves your web presence. If you’re interested in drawing in more directed web traffic and getting more business from the web, contact Eyeflow today!

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Eyeflow, a Search Engine Optimization and Internet Marketing firm located in Pittsburgh, PA, is excited to announce that Phil Laboon, Eyeflow’s owner, is one of the finalists for Ernst & Young’s Entrepreneur Of The Year for the area encompassing Western PA, WV, and Upstate NY. When asked about being declared a finalist, Phil Laboon said, “It’s an honor to be nominated and even more exciting to chosen as a finalist, so we’re hoping to bring home the gold for the Pittsburgh area!”

Eyeflow – Then and Now

Phil Laboon started Eyeflow in 2001 and over the years has used his internet marketing prowess to increase the online visibility of thousands of clients ranging from local shops to international corporations. Search marketing has changed drastically over the past nine years, and Phil Laboon has kept Eyeflow ahead of the curve while not falling into the trendy traps that pop up along the way. Recently Eyeflow launched a free online marketing tool called SEOzio to share their expertise and help business owners better understand their web presence.

Now, in 2010, Eyeflow is still expanding their reach by introducing new services and branching into new areas. After working to become known as Pittsburgh’s top SEO company, Eyeflow is working to be best internet marking firm. To reach this goal, Eyeflow is offering social media reputation management, website conversion optimization, pay per click, and other services to make sure that Eyeflow is the only internet marketing firm you’ll need.

Ernst & Young’s Entrepreneur of the Year

Every year, Ernst & Young interviews thousands of entrepreneurs across the nation in a quest to find the Entrepreneur of the Year. The first step in the process is to be recognized as one of the top entrepreneurs in your region. Ernst & Young honors regional finalists before selecting one entrepreneur to continue onto the national level of consideration. The ceremony for the finalists from the area of Western PA, WV and Upstate NY is on Friday, the 18th of June in Pittsburgh’s Carnegie Music Hall.

The full list of nominees is

  • David Meyers and Ken Seifert of Alps Controls
  • Patrick Daly of Cohera
  • Luke Skurman of College Prowler
  • Phil Laboon of Eyeflow
  • Joe Kuklis of GSP Consulting
  • Kevin Hutchison of Health Monitoring Systems
  • Susan Redmond of Kb Port
  • Greg Galvin of Kionix
  • Eric Koger of ModCloth
  • Jay Resio of MyGov365
  • Patrick Colletti and Chris Hayes of Net Health Systems
  • Maureen Mulvihill of Piezo Resonance Innovations
  • Benjamin Hulburt of Rex Energy Corporation
  • Thomas Charron of Sallyport Global Holdings
  • Ty Morse of Songwhale
  • Troy Gregory of System One

Phil Laboon, and all of us at Eyeflow, would like to congratulate all the nominees and we would like to thank Ernst & Young for honoring us with this distinction.

Popularity: 1% [?]

Guest Post on Pittsburgh Creative About Building Backlinks

Posted by Chris On February - 4 - 2010

Eyeflow Owner Phil Laboon had a article published on Pittsburgh Creative’s new blog today titled “How to Build Free Back Links Using Directories”. Phil goes over how to find industry specific and geo-targeted directories.

“While this may not seem obvious to the casual search engine user the logic is actually very simple. It’s impossible to quickly build hundreds of quality back links to your site. While anyone can optimize their meta tags, title tags, or even body copy there is no quick way to get links from other sites to yours. Of course there are a lot of spam techniques (spamming blogs, reciprocal link building, bogus comments on guest books) search engines are constantly developing algorithms to catch these black hat techniques and If caught – you could face heavily penalization or evening being completely banned from search engine results.”

Read Entire Article

Here’s a Video of Phil Presenting on this Topic this Past Summer;

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Top 5 Internet Marketing Mistakes

Posted by Chris On February - 4 - 2010

For more than six years, I have been assisting schools with Internet marketing and helping them overcome some common – and not-so-common- mistakes in their online strategy and execution. But recently, it seems that all types of post-secondary institutions are making some serious errors.

In the last year or so, I’ve witnessed what I consider to be unethical business methods, the problems that arise from those practices, and some other damaging but easily avoidable pitfalls. By avoiding the following mistakes, you can turn around your online marketing efforts and see an immediate impart on your bottom line.

Continue Reading.

Popularity: 3% [?]

Eyeflow Featured in Feburary Issue of TEQ Magazine

Posted by Chris On February - 1 - 2010

We just received the Fburary issue of the Pittsburgh TEQ Magazine which features an interview with Eyeflow owner Phil Laboon. This issues talks about our unique approach to search engine marketing.

Article Preview;

There are several methods of SEO, but the strategy of choice at Eyeflow remains organic SEO. The word organic refers to the links that come up during Google searches: organic search results. Eyeflow’s goal is to help clients’ Web sites rank as high as possible in these natural results without having to pay the search engine for the traffic.

“We study the Google algorithm and tweak the various factors,” said Eyeflow Founder and Owner Phil Laboon, “so that Google feels that your Web site is the best fit for a particular search.”

Here’s two ways to read the article if you don’t get a copy of the TEQ magazine;

  1. Interactive Copy of the Magazine
  2. HTML Copy of the Article

Thanks again to the Pittsburgh Technology Council for their support.

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Eyeflow featured in Pittsburgh Magazine

Posted by Chris Hornak On July - 31 - 2009

Eyeflow’s project to rank the City of Pittsburgh #1 in Google for the phrase “best city in the world” is featured in the August’s issue of Pittsburgh Magazine (p. 28). The article, written by Jonathan Wander, goes over the inspiration behind the project and how it can be made possible. For more details on how you can help watch this video.

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Pittsburgh Best City in the World SEO Campaign

Posted by Chris Hornak On June - 13 - 2009

There is extended media coverage for Eyeflow’s effort to rank the Pittsburgh’s official website #1 in Google for the phrase The Best City in the World. Read the Pittsburgh Post Gazette Article or Listen to Phil Laboon’s interview with KQV.

Popularity: 2% [?]

Eyeflow Donates Wii to Costa Rican Orphanage

Posted by Chris Hornak On June - 13 - 2009

Eyeflow has always contributed to various contributions to charitable organizations but this year they decided to do something a little different. Eyeflow has purchased and delivered a brand new Nintendo Wii complete with 4 controls, batteries, and a large library of games to a children’s orphanage in San Jose Costa Rica.

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Eyeflow Voted one of the Largest Web Firms in Pittsburgh

Posted by Chris Hornak On June - 13 - 2009

Eyeflow has become one of the largest web design firms in Pittsburgh (as stated in the Pittsburgh Business Times). We would like to thank all our clients that have helped us grow over the past several years — and, we look forward to moving up the list a few spots in the future!

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