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There are a number of reasons that a sexy web design does not fare well in the eyes of search engines. A SEO savvy web designer will know these pitfalls, but a less adept Pittsburgh designer could make some (or all) of these mistakes which could lead to a loss in search engine traffic and potential revenue.

Style Doesn’t Impress Search Engines

Web designers have a number of tools at their disposal, but not all of them are search engine and web marketing friendly. The most notorious offender is Flash. With Flash a web designer can create beautiful interactive websites, which appear to be blank pages to search engines.
What people see

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At Eyeflow we’ve have years of experience optimizing the websites of lawyers and attorneys for increased traffic and leads. And, after extensive review and consideration, the verdict is in. The majority of lawyers and attorneys need SEO help.

Not Just Another Side-Duty

Part of the problem is that most attorneys and lawyers in Pittsburgh start off in trouble because of their website. Many times a legal assistant or secretary is the one responsible for maintaining and updating the practice’s website, and this is a recipe for trouble. This leads to a website not receiving as much attention as it should, which creates hurdles that need to be crossed before a site can be efficiently optimized.

This neglect comes from a lack of appreciation from Pittsburgh lawyers and attorneys of how much business a properly optimized website can bring them. Many lawyers and attorneys are caught up in old media advertising, and this keeps them from realizing and utilizing the full potential of their website.

Appreciate Your Website’s Potential

Consider this for a moment. In an average month 301,000 people search for “personal injury lawyer”. This breaks down to 30,100 searches a day. Obviously there is a great deal of people searching the internet for legal help.

The great thing about SEO is that you can get as specific and esoteric as you’d like. For example, “hurt at work” gets 4,400 searches in an average month. “Bit by a dog” has 3,600 searches on an average month. You can target these keywords and be seen by the people who need your services.

Contact Eyeflow for a Free Analysis

If you are a lawyer or attorney in Southwestern Pennsylvania you need to take a long hard look at your website, and answer this question. “Am I getting as much business through the internet that I can?” If the answer is “no”, you need to contact Eyeflow and get a free website analysis. Contact us today!

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The real estate market in Pittsburgh is definitely a unique one.

This is because while Pittsburgh has a relatively small official city population, the greater metropolitan area is quite large.

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We’ve been working hard on making SEOzio a great website analysis tool for both those who are not SEO savvy and those who are. The more challenging of the two is convincing SEO experts that the results generated by our tool are trustworthy. The first step we did to ensure that our results are trustworthy was pull data from some of the most trustworthy APIs available. The second step was to test and tweak our algorithm over and over again, kinda like how Google does, until the results are exactly what we’d expect.

Just last week I decided to do an experiment analyzing 80 different websites that were within the same industry and had publicly available traffic data. I used Quantcast Planner to find traffic levels for websites in the Real Estate industry. I chose 10 websites that had approximately 1,000 visits last month, another 10 sites that had 20,000 visits last month, up-to 10 sites that had 5,000,000 visits last month. Then I calculated the average SEOzio score of each group of websites. The result is the graphic below;

As we can see from this chart the sites that had more visitors on average also had a higher SEOzio score. This was great to see because SEOzio currently does not take your number of visitors into consideration, we are purely looking at SEO factors. You could also assume by looking at this chart that site’s that are more optimized also have more visibility, which results in more traffic.

The results of this test where extremely pleasing because we really want to make SEOzio a tool you can can’t count on.

Some other Results from this Test:

Average PageRank of Same Sample:

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Often, a potential client will ask us to do a small piece of our package with the assurance that they will handle the other parts themselves. The problem is that they often don’t realize just how time intensive SEO is.

SEO takes time which costs money

A popular task that companies say they will take care of in house is content. This brings with it a number of pitfalls

1 – Actually Doing It

A lot of companies think that they already have enough content on their site, and everything is exactly how they want it. This may be the case, but Google doesn’t adjust rankings on how satisfied you are with your content. What search engines do take into consideration is how active your website is and how often new content is made available. This is because search engines want to provide their users not only with a site that is active, but also a site that has up-to-date information on it.

2 – Monitoring and Tracking Results

It’s one thing to post an article or a blog post, but it’s another to monitor and research the results. Without this research you won’t know what your next step is. Was the post a success and an indication of a direction that interests users? Was it a failure, not achieving rankings and falling on deaf ears? Was it reaching your target audience but was the message a little off topic? These are important things to know, and if you don’t know your results you won’t know what direction to head with your next addition.

3 – Synchronizing With Other Campaigns

Our full service packages are designed to work together and promote synergy between the different facets of the campaign. Removing one piece takes away from the whole more than just the part. It takes away the enhanced ranking that comes from a link building campaign being synced up with a content plan, as well as undermining the ability to track and graph change.

So, if you’re considering having a professional SEO company only handle a part of your SEO campaign, you should be aware of how it can hinder your success.

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I’m not a fan of coffee, but I enjoy a rich Google blend
Google has been offering up “blended search” for years now, but not everyone fully understands what that means. Previously, Google had various “search verticals” where users could use Google to search for new articles, pictures, videos, maps, and more. The problem was that these verticals just didn’t get the use that Google’s main search did.
The solution? Throw in all that other stuff into Google’s main results. The results looks like this

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Everyone wants to rank for the short “head terms” in search engines. Some people want these ranking for the prestige, while others are interested in the traffic. While the traffic brought in by these high-volume terms can be a big boost to your site, you must first be cognizant of the type of traffic you are drawing in.

Products and Information

The internet is a great resource for people looking to buy things, and those are the people you want to target. There are also millions of people searching the internet for informational reasons. These people aren’t interested in buying, they’re just looking for information. They could be working on a school project, doing industry research, or trying to settle a bet. These people make up a percent of the people searching for high-volume keywords, and because of this, these keywords often do not convert as well as “long tail” searches.

Not Just Getting Found – Getting Found by the Right People

Long tail terms do not get the same amount of traffic as head terms, but they typically convert better. This is because they’re more targeted towards people interested in purchasing products. For example, the phrase “Samsung 25 monitor sale” may not have many searches, but you know if you rank highly for that term and your price is right, then you’ve got a sale.

Everything has a Purpose

This is why it is important to target and develop long tail rankings; the two (long tail terms and head terms) work together to help develop website visibility and web presence. Head terms are great for bringing in traffic, while long tail brings in those who are willing to buy. By getting them both, you can really start to see a difference.

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Owning vs Renting

Your website is your business’s home online. When you are designing your website and establishing yourself online, you want to make sure you’re building value for your business. SEO is a great way to give your website more value. Along with time, SEO can give your website and business more expose and breadth than you would have considered in the beginning.

What about PPC?

PPC is good for a number of things. One of the best things PPC can do is give your website a quick shot of traffic. The downside is that PPC doesn’t build value for your website over time. When you cut off your PPC budget, your website goes back to where it was before you started your PPC campaign.

Long-Term ROI of SEO

One of the best reasons to use SEO to develop your online visibility is because it builds long-term value for your website. Even though constant SEO development is recommended for best results, if you need to take a break from SEO for a couple of months you won’t lose all your traffic. This makes the potential ROI of SEO great, but hard to measure.

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As a part of our ongoing efforts to provide the best SEO ranking tool, we’ve added a redirect checker to SEOzio. Redirects play a huge role in SEO and usability, so it is important to know if there is a redirect on your homepage.

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