“While this may not seem obvious to the casual search engine user the logic is actually very simple. It’s impossible to quickly build hundreds of quality back links to your site. While anyone can optimize their meta tags, title tags, or even body copy there is no quick way to get links from other sites to yours. Of course there are a lot of spam techniques (spamming blogs, reciprocal link building, bogus comments on guest books) search engines are constantly developing algorithms to catch these black hat techniques and If caught – you could face heavily penalization or evening being completely banned from search engine results.”

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Here’s a Video of Phil Presenting on this Topic this Past Summer;