It happens all the time. Someone asks their web designer or web team, “Is our site Search Engine Optimized?” The answer is usually, “Sure”, or “I’ll do it right now”. Unfortunately, their site isn’t optimized, and what needs done takes much longer than a day.
It’s disheartening, but we still come across people who think their site is optimized, when it really isn’t. So how can you tell if your site isn’t optimized? Here are a couple red flags.
Title Tags
Title tags are one of the most important things for Search Engine Optimization. If you have titles on your website that look like the ones above, you’re in trouble. Additionally, if your title tag is just your company name, there is much work to be done.
Meta Content
If you have the knowhow to check out your meta description and meta keywords you know more than a lot of people. If not, this one might require a little assistance. You want to take a look at the meta description and meta keywords for a couple pages of your site. If they look like the example above, that’s another red flag. The meta description should be a couple sentences describing the webpage, and the meta keywords should be a collection of 6 to 10 keywords. Also, if you see the same meta description for multiple pages, this is something else that is a sign that your site isn’t optimized for search engines or users.
If it turns out your site isn’t actually optimized, it’s time to call in a professional.
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