Facebook Ads Give Brands Unprecedented Reach

By now, everyone, including your Grandmother, has most likely signed up for Facebook. It is the Internet’s most visited web site. They achieved that status recently after only seven years of existence. In order to monetize their social network, Facebook included brands in their money making strategy like any successful entity would. The fact that business and corporation owners have the ability to reach out and touch 500 million people is simply unheard of. It isn’t Facebook’s size that …

Foursquare’s Potential For Local Businesses

Foursquare recently surpassed the 10 million member mark this past June. The location based network giant that started back in March of 2009, grew exponentially to hit the 10 million mark in a little more than two year’s time. Some of Foursquare’s most popular check-in locations in the U.S. include Old Navy, 7-Eleven, Home Depot and Target. All of these brands are national powerhouses, so how does Foursquare factor into the local business landscape?

It’s safe to say that …

Why Your Business Needs Local Search Engine Optimization

97% of customers research products or services online before making a purchase or decision (BIA Kelsey/Constat). The remaining 3% must not know how to operate a computer or remember Google’s web site address.  Google and local search directories like Yelp, have revolutionized the way local businesses are found and learned about.

Yelp describes their site as a “fun and easy way to find and talk about great (and not so great) local businesses.” The key phrase you should …

What Does Google+ Mean for SEO?

There has been a lot of buzz around Google+ in the last few weeks. Some people are calling it a game changer. Some people are calling it a Facebook copy. Others are reserving judgment until all the facts are in. So far, all praise and criticism seems to just be a matter of opinion and preference, and it will be a bit of a waiting game to see where the chips eventually fall.

For example, many people dislike the …