Search + Social = The New Google

Over the past few days Google has launched their first wave of attacks in their attempt to dethrone Facebook as the social media leader. Google + began their invitation phase, rolling their social media network out to a select few. For several weeks now, Google’s +1 button have been visible in their search engine results page (SERP) and spreading rapidly on web sites across the web. Despite still holding a large majority of the search market share, Google has …

Turning Social Experiences Into Search Rankings

When discussing SEO, the first terms that typically come to mind are link building, title and meta data, header tags, etc.  Not until recently did we associate the word “social” with SEO.  However, ever since Google and Bing announced back in December that they are using social media signals in their search results, SEO has become more and more social.  With that said, how exactly do these search engines use social media to rank websites and how …

Gauge Your Twitter Engagement

By now, most business owners understand the importance of making social media a part of their marketing strategy.  Not only does social networking give businesses a way to connect with current and potential customers, but it also improves a brand’s visibility in search engines.  Most businesses have jumped on the social media bandwagon.  They’ve created accounts on different social networking sites, and they update their pages regularly.  Now, business owners are asking two big questions: how do I …

How to Create Powerful Pay Per Click Ads

You made your list of keywords and set up your Adwords campaign, so now what?  If you aren’t seeing much action on your account, you may need to create more powerful advertisements to get those clicks and conversions.  There are a few steps you can take to make your ads stand out from the competition and boost them higher in search results.

Catchy Headlines

The first step to building a compelling ad is creating a compelling headline.  Headlines …