Optimizing Pay Per Click: 3 Tips for Adwords Success

Google is still the most widely used search engine on the Internet, and many businesses are looking to optimize the ability to market on this platform.  In addition to providing businesses with an advertising opportunity, Google Adwords works hand in hand with your search engine optimization efforts.  Running paid ads for your website can boost search rankings.  On the other hand, a website cannot expect a significant amount of traffic using Pay Per Click advertising alone.  The two work …

The Merging of Social Media and SEO

Search engines are becoming social!  SEO and Social Media continue to merge together.  You may have noticed that even Google is creating its own version of socializing with the new +1 feature.   Social media users express their thoughts on different topics and brands in their updates.  Search engines have recently begun recognizing social media by making these mentions a part of search results.  Originally, search engines only included major social networks like Facebook and Twitter in results, but now …

Building a Social Media Marketing Campaign

It’s no secret that social media has taken over the world.  People of all ages have joined the social network, and businesses and advertisers are seeing the value in this.  If social media sites are where all the eyeballs are going, why wouldn’t you take your business there as well?  Facebook and Twitter are working on implementing more and more ways for advertisers to jump in and make a profit each day.  Other networking sites will follow suit.

The …

Pittsburgh SEO Group Announces April Meeting

The Pittsburgh SEO Group has announced their April 2011 meeting to be held on April 21, 2011 at the Pittsburgh Technology Council offices.   Mary C. Ecsedy,  Managing Partner of Circuit Riders, LLC, will be speaking on the topic,  Beyond SEO: Using Your Web Data for Business Growth. Mary will be discussing how to use the success you find with SEO for business intelligence.   Q&A Session will follow. As always, these meetings are free and open to the public. Please …