Foursquare’s Potential For Local Businesses

Foursquare recently surpassed the 10 million member mark this past June. The location based network giant that started back in March of 2009, grew exponentially to hit the 10 million mark in a little more than two year’s time. Some of Foursquare’s most popular check-in locations in the U.S. include Old Navy, 7-Eleven, Home Depot and Target. All of these brands are national powerhouses, so how does Foursquare factor into the local business landscape?

It’s safe to say that if …

Why Your Business Needs Local Search Engine Optimization

97% of customers research products or services online before making a purchase or decision (BIA Kelsey/Constat). The remaining 3% must not know how to operate a computer or remember Google’s web site address.  Google and local search directories like Yelp, have revolutionized the way local businesses are found and learned about.

Yelp describes their site as a “fun and easy way to find and talk about great (and not so great) local businesses.” The key phrase you should be …

What Does Google+ Mean for SEO?

There has been a lot of buzz around Google+ in the last few weeks. Some people are calling it a game changer. Some people are calling it a Facebook copy. Others are reserving judgment until all the facts are in. So far, all praise and criticism seems to just be a matter of opinion and preference, and it will be a bit of a waiting game to see where the chips eventually fall.

For example, many people dislike the homogenization …

Search + Social = The New Google

Over the past few days Google has launched their first wave of attacks in their attempt to dethrone Facebook as the social media leader. Google + began their invitation phase, rolling their social media network out to a select few. For several weeks now, Google’s +1 button have been visible in their search engine results page (SERP) and spreading rapidly on web sites across the web. Despite still holding a large majority of the search market share, Google has set …