- Obstacles:Dealing with each hotel brand's umbrella company was often a challenge. Some brands would not give us access to the property's website, so our hands were tied when it came to making on-page adjustments to the website.
- Strategy:Worked with each hotel to identify keyword opportunities and discover the phrases that would capture the most conversions. For the brands for which we did not have access to their website, our strategy had to be entirely off-page, which meant that results took longer to capture, but with individualized strategies, we achieved results for all of the hotels under Prospera, whether we had access to the hotel's website or not.
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- Result:After a year we were able to increase each hotel’s visibility in all major search engines by 77% to 302% for keywords in their market. We also consulted with each hotel individually to help them identify techniques they can utilize themselves in order to improve their online performance.
