Optimizing a website in the financial industry can be quite a challenge because of the intense competition in the online marketplace. Not only do you have to compete with other financial services companies, but you also have to contend with resellers. Unfortunately, the credit and debt management industry is riddled with unethical companies, so it is important that you stand out as ethical and professional to build trust with your visitors. The best way to build immediate trust is through a professional looking, user friendly website design and high-quality content. Highlighting awards and positive press would also help display your professionalism and build credibility. To build your brand awareness in search engines, a combination of SEO and Social Media Marketing is highly recommended. Your social media presence can help build your online brand awareness.