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Promo Codes - SEO Case Study

Overview:

In recent years, promo codes and coupon codes have become an increasingly popular method of creating buzz, driving online traffic and making sales. Once viewed as a tool for the frugal, coupons are now a part of everyday life thanks to sites like Groupon, Fat Wallet, and Slick Deals. Since coupons are a newer trend, many Internet marketing and SEO companies are not aware how to fully maximize online coupons.

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  • Summary:Website: ABNsave.com
    Category: Discount Buying Group
    Time-Frame: 1 Year
    Goal: Increase membership via the website using organic searches from small to medium sized businesses looking to cut down operating costs
  • Obstacles:When we first got involved, The Allied Business Network’s website had a minimal presence on the web with few organic rankings. When trying to compete with bigger, more established companies, they were losing.
  • Strategy:Our custom plan for this site involved traditional forms of link building and on-page optimization, but we also had to create an aggressive campaign to inform businesses that the site existed. We created a two-pronged viral buzz through social channels to fcreate an awareness of the discounts available to businesses and to tout the benefits of joining a buying network.

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  • Result:

    Average monthly traffic worth prior to Eyeflow was estimated at $200 - 400 per month; As of Sept 2011 it is estimated at $94,000 per month (statistics provided by SEM Rush)

    Average competitive keyword phrases ranked in the first two pages in Google prior to Eyeflow was estimated around 50-75 phrases; As of Sept 2011 it is estimated around 2,200+ phrases now rank (statistics provided by SEM Rush)

    Estimated Organic search engine traffic prior to Eyeflow was around 200 visits per month; As of September 2011 the traffic is estimated to be at 18,500+ per month (statistics provided by SEM Rush)

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