You’re probably wondering “what is keyword fever?” More importantly, “Do I have keyword fever?” And, “Is there a cure?”
Do you find yourself Googling the same keywords over and over again to see where your website ranks? Are you basing the success of your online marketing campaign by these few keywords? If so, then you have keyword fever! The good news is we can help you cure you of this disease.
In the early days of search engines, it didn’t matter where you were located when you physically searched. If you were at work, you’d get the same results as you do at home. There was no difference in your search results or mine. From a Search Engine Optimization perspective this made it very easy to monitor where your website ranked for various keywords and all was good in the world.
Over time, search engines have evolved and the search results from person to person can now be different. Based upon their individual search history, physical location, device on which they are searching or the data center they are getting their results from. This evolution of search results, further clouded by things like “Search Plus Your World” only gets more complicated as time goes on.
What does this Mean?
In the example below, we did a search for “bicycles” from a computer in Pittsburgh, PA where the user was signed-in and the same search from a computer in Lewistown, MT where the user wasn’t signed in. As you can see the results are very different.
What’s the Cure?
Does this mean that rankings are pointless? No, it just means you shouldn’t measure the success of your SEO campaign by manually searching for a few keywords. You should use a monitoring program that is not tied to a Google account(not signed-in) or specific location that will track your rankings.
Also analyzing dozens of keywords rather than a just one or two will help you get a better picture of how you’re site is performing for certain themes.
Still have keyword fever? Then hiring the right SEO doctor can help you navigate through the ever-changing landscape of search engines.