 Google Page Rank Uncovered.
Our advanced understanding gives us an edge on the competition.
The Google Page Rank value relies on the uniquely democratic nature of the Internet by using its vast global link structure as a prime indicator of an individual page's value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at more than the sheer volume of votes, or links, a page receives. It also analyzes the page that casts the vote. Votes cast by pages that are themselves important or are favorably viewed as "established firms" in the Web community weigh more heavily and help to make other pages look established too. Through this complicated algorithm, page rank is very hard to manipulate and has become a staple benchmark of success in the SEO community.
Established, high-quality sites receive a higher page rank, which Google remembers each time it conducts a search. Of course, important pages mean nothing to you if they don't match your query. So, Google combines Page Rank with sophisticated text-matching techniques to find pages that are both important and relevant to your search. Google goes far beyond the number of times a term appears on a page and examines all aspects of the page's content (and the content of the pages linking to it) to determine if it's a good match for your query.
The one thing to remember about Google Page Rank is that it is quickly becoming a tool customers and other Web masters use to validate a site's success. If you have any other questions about Google's Page Rank please call our toll free number and a representative can go over the details about how Google Page Rank describes your site's potential for success.
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What about Alexa?
Although the Alexa tool bar used to be a great tool to judge the traffic coming into a site, it has quickly become less useful and increasing easier for hackers to manipulate. Additionally, recent studies have shown that results are skewed by the amount of SEO marketers that use the site. It is best considered a valid interpretation of what marketers are using on the Internet rather than a catch-all traffic interpretation tool.
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