The Internet industry has been growing by leaps and bounds over the last couple decades, and the rules of the game have changed dramatically over the years. Search engine algorithms, advertising strategies, website coding and layouts, etc. have all gotten smarter as both developers and users have become more tech-savvy. With the development of this industry, there has been a corresponding increase in the demand for people and organizations who know how to navigate the emerging environment and appeal to those who use it. That is where Internet marketing and SEO companies fit in.
We recently found a fantastic blog post on Conductor, an SEO technology platform, describing a study on the subject, and it inspired us to transform it into an infographic. The data shows how, year by year, professionals with SEO skills and experience are found in increasing demand. Several sources, including Google, Indeed and Linkedin, have demonstrated this through a rise in individuals’ listing SEO-related experience in their resumes, advertising for SEO-related positions, and even requiring prior experience using SEO tools.
Inbound Marketing: Source of Heightened SEO Demand
This increase in demand is related to the growth of the marketing industry’s newfound emphasis on inbound marketing as a valuable and effective method for drawing in new leads. Inbound marketing produces leads by becoming attractive to clients for reasons other than sales, primarily through reliable information or community forums. Attracting people already interested in the theme of a website is more likely to lead to conversions for your product than chasing cold leads. This style of marketing allows professionals to allocate their time and energy much more effectively because of the heightened return on investment.
The relatively lower cost of Internet marketing is another reason why more businesses are beginning to turn to inbound marketing over outbound marketing techniques. Posting advertisements in magazines, going to trade shows, and cold calling often require more money, time, and energy than keeping your website updated with useful, interesting content. Ultimately, it is hard to pass up an opportunity that is both cheaper than former marketing methods and generally found to be more effective.