Analysis is Vital to a Successful SEO Campaign

The first step in any SEO campaign is analysis. In order to know where you're going, you need to know where you already are. To accomplish this, we delve into each new client's site and industry and analyze their site, their competitors sites, the industry presence online and other aspects that are key to beginning a successful SEO campaign. The following is an explanation of the most important analyses we do.

1

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Website Overview

There are several aspects of a website that are incredibly important to the success of Search Engine Optimization efforts. Our very first step in our overall SEO Website Analysis is to go over the website and check to make sure that all on-page elements that can be optimized are. These elements include:

  • Inclusion of Title and Meta information
  • Unique Title tags for each page
  • Proper Robots TXT to allow search engines to scan the site successfully
  • Amount of text on the page
  • Keyword inclusion
  • Broken Links
  • Duplicate content issues
  • URL and Site Architecture issues.

Once we ascertain the state of the on-page elements of the website we can set better goals and priorities going forward.

2

Industry Analysis

Using several analytics tools, we gauge the overall strength of your industry online. This usually involves picking very general, industry-based keywords and using them to find out approximately how many people search for keywords in your industry, whether there are industry standard ebbs and flows in search and anything else that we can use to develop a good estimate of how to predict traffic flow to your website.

3

Competitor Analysis

This is possibly one of the most important parts of our analytical process. During this stage, we ascertain who your online competitors are. Online competitors are not the same as industry competitors. An online competitor is someone who is optimizing for the same keywords you want to rank for.

This group of competitors may be distinctly different from the competitors you deal with every day, and may not actually have a lot to do with your industry at all. Sometimes, the biggest online competitors are the Yellow Pages or lead generation sites who outrank you but will sell you leads. We develop a list of these competitors and figure out in which aspects of internet marketing they are currently doing better than you.

4

Keyword Research

In order to know where to center our SEO efforts, a hefty amount of keyword research and analysis is done for each new client. Keywords are at the core of all of our campaigns. We look at a number of things when we develop a keyword list including what keywords online competitors are using, search volumes for general industry keywords and insights into which parts of the country or the world seem especially interested in the keywords or industry.

We then begin tracking rankings for these keywords. Rankings, along with traffic are good benchmarks for the success of an SEO campaign.