Why Do you need SEO for your Real Estate Website?

Real Estate is one of the most competitive industries online.

The real estate industry is by far one of the most competitive online.  If you type in "New York City Apartments" or "San Fransisco Rentals" Millions upon millions of results come up.  The graph below represents search interest for the term "Real Estate," which Google judged on a 1-100 scale. 

As you can see, Real Estate is one of the most popular searches on the internet. When you do a search on Google for "real estate" over 90 million sites come up.  It's virtually impossible to reach those top listings without professional help. 

The good news is that we've seen the need for this niche of SEO, and we are fully prepared to fill it.  Already, Eyeflow has helped real estate sites dominate local search.  Yaerd.org is a great example of how an ethical, thorough Search engine marketing campaign can help a real estate website succeed. 

Geo Targeted Competition

Everyone knows that the most important consideration when dealing with Real Estate is Location Location Location.  Yaerd focuses on Florida investment real estate (which it currently ranks second for in Google)  There are few places in the US with more competition for real estate investment than Florida.  The same hold true for online competition.  A search for "Florida Investment Real Estate" yielded approximately 56 million results. 

From Nowhere to Number

When Eyeflow started with Yaerd.org, the website was brand new, and had hardly any links.  It was utterly invisible to searchers, buried hundreds and hundreds of pages back in the search results. 

Through careful and judicious link building, on-page optimization and search engine optimization techniques, we raised Yaerd.org's online visibility by leaps and bounds. Traffic to the website skyrocketed.  At one  point, Yaerd was getting over 80,000 visitors a month. 

Choosing Internet Marketing for your Real Estate Site

Because real estate is such a competitive industry, top notch SEO and internet marketing is needed if you are going to rank highly, even for specific geo-located words. Choosing the right SEO provider for your real estate site is imperative.  Here are some things to look out for:

1. Anyone who tells you that they can guarantee you rankings. No one can control the search engine's results page but them.  It is impossible to make ranking guarantees.

2. Anyone who will "Submit your site to every search engine".  There are only three search engines that matter.  Additionally, submitting real estate sites, like every other website online is largely useless.  The Search Engines should be able to find it naturally. Otherwise, how will users?

3. Anyone who utilizes black-hat SEO techniques such as hiding text or links on your website, or redirecting a landing page to your website.  Even if the search engines don't catch these tactics, your competitors surely will, and they will report you.

4. Anyone who is keyword-stuffing your website.  Though it is important to have proper keyword density on your website, avoid stuffing keywords where they don't belong. There are few surer ways to get penalized by search engines.

Ethical, up front SEO tactics are needed if you are to compete successfully in an industry like Real Estate. We at Eyeflow know this, and strive to get you the best results without deviating from the search engine's best practices. 

SEO vs. Pay Per Click and Affiliates

A lot of Real Estate companies find themselves at the mercy of affiliates that outrank them and from whom they must buy leads.  The same is true for Pay Per Click.  By using these types of internet marketing, you are paying per click instead of investing in a website that will provide you with those clicks permanently.  It's analogous to renting an apartment instead of buying a house. 

With SEO, you are making an investment in lasting results as opposed to paying per click and having the results dry up as soon as you stop. Additionally, using SEO for your Real Estate website eliminates the need for managing multiple PPC campaigns for various search engines.  Virtually identical rules apply to please Google Yahoo and Bing.

Organic Search results also bring much more traffic in than PPC campaigns. Most people focus on the top left hand corner of the search engine response pages and the websites that rank in the top five there get the majority of clicks.

In other words, Search Engine Optimization is the longest lasting, most effective means of directing search traffic to your site.