Search Engine Optimization Tricks for Website Optimization

Online marketing to raise your rankings

The following are some tips you can use to optimize your site yourself, and to keep in mind for any future updates.  Search Engine Optimization starts and ends with the website owner.

Title and Meta Data Optimization

Make sure that you use your keywords in your title, meta description and meta keywords elements. Titles should be under 60 characters, and descriptions should be under 200.

Meta and Title Variation

Don't use the same title and meta data on every page. Original unique content is necessary so that the search engines don't consider pages duplicate content.

Website Copy Optimization

Make sure that your copy is clear and extremely concise. When writing for the web, less is more. Make sure to include your keywords in the body text of the page.

Header Tags

are an important part of Search Engine Optimization. <h1> and <h2> tags are great places to include awkward key phrases. No matter what, keywords should appear in header tags throughout the page.

Internal Links

Interlink your pages with good keywords in the anchor text. This will help aid the relevancy of the pages you are linking to. Avoid using generic words in links like "Click here" etc.

Sitemap

Make sure to include a site map on your site, preferably with a link from the home page itself. Make sure that every page of your website is included. This will make it easier for search engines to navigate through your site.

SEO Friendly URLs

Search engine urls have fewer than three parameters and always appear static (whether they are dynamic or actually are static.) They should include the keywords being optimized for on the page.

Outbound Links

Only link out when it makes sense and only link to good quality sites.

SEO Friendly Pages

Search can't read the contents of a flash video or the links in javascript menus. That means that anything contained in those elements is useless from an SEO point of view. Avoid using excessive amounts of Flash and Java script on your web pages, and if you must use it, make sure you still have the requisite amount of HTML text also present.

Frames

Avoid using iFrames in your website. Instead, use CSS to style your content. If you must include iFrames, make sure that there is an inbound link in the HTML of the page that points at the content in the iFrame.

By following these simple suggestions, you'll make the SE's jobs much easier and they will be far more likely to quickly pick up your content and rank it accordingly.