How an Website Audit Can Help Plan for SEO

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Many of our clients come to us for an SEO audit after getting unsatisfactory results from other SEO firms. There are usually many clear reasons why results have been unsatisfactory, but like so much else in the SEO industry, it's only clear to people who know what to look for.

At Eyeflow, we're happy to help companies audit their current SEO efforts to discover how effective they really are. Anyone can say that they've raised your traffic and your rankings, but we have the tools and the in-the-trenches knowledge to prove them right or wrong.

Auditing your SEO Efforts

In our Website Audits, we provide a detailed analysis of many aspects of your website including:
  • Organic Site Traffic: It's easy to say that traffic to the website is up by leaps and bounds but proving it is a different matter entirely. Often, SEO companies won't provide any kind of detailed analytics reports to their clients. These reports are necessary to see whether the site is pulling in more traffic from organic searches, which are the focus of SEO campaigns.
  • Qualified Traffic: We look at a number of metrics to decide whether the traffic that the organic SEO efforts is bringing in is good, qualified traffic. Often times, SEO companies will do the bare minimum to draw in a lot of traffic, none of which converts. We examine your analytics to make sure that the visitors aren't bouncing right after landing on the site.
  • Good On-Page Optimization: There are a number of things that any basic SEO campaign should definitely include, and various elements of on page optimization are among them. We'll check to make sure that these on-page elements are present on your website, and that they have been fully optimized for the search engines.
  • Good Quality Inbound Links : Any SEO campaign worth its salt will involve good quality inbound links from external sites. We have several tools that can check the quality and quantity of inbound links built over any space of time.

Getting the Most out of Your SEO Campaign.

After getting an SEO audit, you can make informed decisions about how to maximize the efficacy of your SEO efforts. Figuring out where you're lacking is an important step in the process of improving the quality of your website and increasing how well it performs.