In Internet marketing, fresh content is like a juicy orange. You need to squeeze it until you’ve reached the very last drop. And you need to go through a lot of oranges.
You start with a blog. The blog is a great tool for conversing with your customers. Plan to update your blog as regularly as possible. These regular updates do several things. They get you back on the blog to see if there are any comments you need to address or past posts that need updating. And they also keep fresh content flowing into your website, which enhances SEO capabilities and proves to your customers that you’re a dynamic, constantly-evolving company – not a cold, stagnant corporation.
Those blog entries are a great resource of information that should seep into the rest of your internet marketing SEO tools. Link the blog to Twitter, Facebook and other social sites, so they get regular updates as well. (Don’t forget to monitor these for comments). Take that content and use it for newsletters or other email blasts. And don’t be afraid to make creative adjustments to the original content so it flows well into each outlet.
Use those original blogs to grow more in-depth articles for the spotlight or news section of your website, or turn them into press releases placed in that same section and also blasted to local media sources or other publications.
When you’ve squeezed every last drop, grab another orange and start over again.
Hi! I know you’ve provided estimates to companies in the past. I would like to get help in setting up a wordpress blog on my current website and would like to get some advice on PPC.
I look forward to your response.
Amy Baker