 Eyeflow is proud to introduce media buyer Shea Murtaugh!
Eyeflow is proud to recommend Shea Murtaugh as a trusted media buyer of radio, broadcast, cable and print advertisements in the Pittsburgh area.
Murtaugh is an expert media buyer with over 13 years of experience in the Pittsburgh market. A Duquesne University graduate, she majored in advertising. After completing her bachelor's degree, she worked in print media, selling advertisements for a local magazine, and later, for Gateway Newspapers owned now by Trib Media. Her break into radio media came with an opportunity as an account executive at Clear Channel Radio.
In 2004, Murtaugh challenged herself to start up her own business. After three and a half years of hard work and long hours, her service has 2 additional employees and multiple clients:
- Meredith Mongelluzzo joined Murtaugh in March of 2007, bringing another 13 years of sales and marketing experience to the media buying services. A graduate of Indiana University of Pennsylvania, she holds a bachelor's of science in Communications Media, with a concentration in business management and marketing. After three years as an account executive with CBS Radio in Pittsburgh, she went on to fill the role of Marketing Director for the Andretti auto dealerships, owned by racing legends Mario and Michael Andretti.
- The newest addition to this dynamic media buying group is Graphic Designer Jessica Eichner. Prior to working with Murtaugh, Jessica worked as director of Marketing and Development for Animal Friends, Pittsburgh’s most progressive and forward thinking animal welfare organization. She holds a bachelor's degree in Graphic Design Communications from La Roche College. She also attended the American University in London to study design, typography and photography.
Eyeflow enthusiastically supports the presence of a successful, all-female media buying presence in the Pittsburgh advertising market.
The key to Murtaugh et. al.'s success lies in educated and experienced media buys, which in return save clients valuable time and money. Murtaugh is pleased to offer clients expertise in many different areas of media buying. "I do TV, radio, and print," she says. "I can buy banner ads, magazine ads, billboards, too." The bulk of her work is in radio and television, she says. She sets herself apart with a long list of automotive clients, including the top Buick-Pontiac-GMC store in the nation, located in Boardman Ohio. Recent accolades for Murtaugh's work includes being one of the top 3 finalists for the Media All Stars in the "Best Boutique Agency" category in Pittsburgh, as voted by members of the media.
What are the advantages for a business when working with a media buyer to advertise their services?
- A media buyer's familiarity with media markets is a primary advantage. Client budgets benefit, too, from her services. According to Murtaugh, most clients are able to save as much as "fifty percent" off their current rates and also benefit from targeted, effective scheduling of their commercials. Experienced media buyers, like Murtaugh, help clients reach more qualified consumers more often and for less money.
- Saving time, a top priority of any business, is another advantage to using a media buyer. Murtaugh saves her clients precious hours on the job by managing the task of advertising from start to finish. She works with client budgets to develop targeted and effective media buys at pre-negotiated agency rates. She and her colleagues manage the placement of the message and then completes the transaction by checking all invoices for accuracy and following up with the clients. "Time saving is key," Murtaugh says.
If your business is looking for an experienced consultant to assist with marketing strategy, implementation and media buying, contact Shea Murtaugh for more information. She welcomes new clients, and likes to tell them, "You don’t realize how much you can save until you ask!"
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