For more than six years, I have been assisting schools with Internet marketing and helping them overcome some common – and not-so-common- mistakes in their online strategy and execution. But recently, it seems that all types of post-secondary institutions are making some serious errors.
In the last year or so, I’ve witnessed what I consider to be unethical business methods, the problems that arise from those practices, and some other damaging but easily avoidable pitfalls. By avoiding the following mistakes, you can turn around your online marketing efforts and see an immediate impart on your bottom line.