 How You Rank in Various Search Engines
Eyeflow uses customized search engine optimization techniques for each client to raise rankings and reinforce Internet branding. Search engine optimization and strategic Internet marketing and placement are what Eyeflow does best.
How do people use an Internet search engine to find your Web page? Imagine them typing your target key words into the search box. For example, suppose you have a page of that site devoted to oil paintings. Any time someone types "oil paintings," you want your website to be in the top 10 search results, especially on the major Web search engines like Google, Yahoo, and MSN.
Then those are your target keywords for that page. Each page of your Web site will have different target keywords that reflect the content of individual pages. For example, your Web site might have another page about famous artists. Then "famous artists" might be your keywords for that page; or "Van Gogh," "Michaelangelo," and "Rothko" might be your keywords.
Your target keywords should always be at least two or more words long. Usually, too many sites will compete and return relevant results for a single word, such as "cats." This "competition" lowers your odds of success -- not only are you gettting fewer visitors, but you are likely getting less high-quality traffic. When competing for strong search engine placement, pick keyword phrases consisting of two or more words, and you'll have a better shot at success.
Where we succeed: Eyeflow has been concentrating on search engine optimization and placement, well before the terminology was widely mentioned. During the dot-com bubble, the theory was, "if you build it, they will come." We noticed that many companies in competitive markets weren't getting the Web placement and rankings they desired, as a result of coding mistakes, poor content choices, or bad page layouts. So in 1998, at the tail-end of the dot-com heyday, we offered a new service we called Increased Search Engine Placement. This service was specifically designed for all the new companies on the World Wide Web that wanted exceptionally high rankings on the major-player search engines. Over the years, it has become harder and harder for companies to get their names and branding out there — partially because over 3 billion-plus commercial Web sites are out there as contenders — but we believe there is a solution.
The Bottom Line: With more and more Web sites popping up, t's too hard for the average site to compete without some help from professionals. Call Eyeflow today. Our professional staff of Web developers and content writers will look over your site and give you some free tips on how you can optimize it. Our services have enabled local and national businesses to prosper in economically challenging times. Moreover, we offer unsurpassed ratings, SEO techniques and personalized customer care.
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