Often, a potential client will ask us to do a small piece of our package with the assurance that they will handle the other parts themselves. The problem is that they often don’t realize just how time intensive SEO is.
SEO takes time which costs money
A popular task that companies say they will take care of in house is content. This brings with it a number of pitfalls
1 – Actually Doing It
A lot of companies think that they already have enough content on their site, and everything is exactly how they want it. This may be the case, but Google doesn’t adjust rankings on how satisfied you are with your content. What search engines do take into consideration is how active your website is and how often new content is made available. This is because search engines want to provide their users not only with a site that is active, but also a site that has up-to-date information on it.
2 – Monitoring and Tracking Results
It’s one thing to post an article or a blog post, but it’s another to monitor and research the results. Without this research you won’t know what your next step is. Was the post a success and an indication of a direction that interests users? Was it a failure, not achieving rankings and falling on deaf ears? Was it reaching your target audience but was the message a little off topic? These are important things to know, and if you don’t know your results you won’t know what direction to head with your next addition.
Our full service packages are designed to work together and promote synergy between the different facets of the campaign. Removing one piece takes away from the whole more than just the part. It takes away the enhanced ranking that comes from a link building campaign being synced up with a content plan, as well as undermining the ability to track and graph change.