Owning vs Renting
Your website is your business’s home online. When you are designing your website and establishing yourself online, you want to make sure you’re building value for your business. SEO is a great way to give your website more value. Along with time, SEO can give your website and business more expose and breadth than you would have considered in the beginning.
What about PPC?
PPC is good for a number of things. One of the best things PPC can do is give your website a quick shot of traffic. The downside is that PPC doesn’t build value for your website over time. When you cut off your PPC budget, your website goes back to where it was before you started your PPC campaign.
Long-Term ROI of SEO
One of the best reasons to use SEO to develop your online visibility is because it builds long-term value for your website. Even though constant SEO development is recommended for best results, if you need to take a break from SEO for a couple of months you won’t lose all your traffic. This makes the potential ROI of SEO great, but hard to measure.
There is a time and place for everything, and PPC and SEO both have their place in building websites. This is why we developed an affordable package that combines PPC and SEO to highlight the strengths of both services. PPC is utilized to provide a early boost in traffic, and SEO builds the long term value of your page. If you’re interested in this package – or one of Eyeflow’s full SEO packages – contact Eyeflow today!