Over the last years, web design has a made a big jump towards easier navigation and user friendliness. This is not only affecting the way users navigate the websites but also the way search engines crawl them. To put it as simply as possible: Search engines don’t like websites with pages that are 3 links deep from the homepage. It is very important to design your site hierarchy in the flattest possible way. Just as users, search engines too, prefer websites that offer straightforward and non-complicated hierarchy. This fact should be a primary concern when optimizing a website to be search engine friendly. In this video, Chris Hornak goes over this SEO strategy and provides some useful examples.
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