10 Offline Business Actions Translated to Online

To deliver the best results possible to users, Google wants to show legitimate and popular businesses in their search results. In order to do this, it must base its judgment off what is being said about your brand online. After some data collection and analysis, we have learned that sometimes the best online website promotion is done completely off your website. Here are a few of the ways we believe can be used to translate offline business practices to SEO …

Inbound Marketing and Your SEO Campaign

In the marketing world, “inbound marketing” and “outbound marketing” have become major buzzwords in recent years. Outbound marketing refers to the classic practice of chasing cold leads. Examples include cold calling, posting advertisements, setting up booths in front of a Giant Eagle or Safeway — anything that puts you in direct contact with as many people as possible. Although probability dictates that when you put yourself in front of high enough numbers, you will inevitably have a few conversions, this …

Don’t Over-Optimize Your Website

Search engine optimization remains an essential component of any serious online promotional campaign. Designers and writers must remember that search engine spiders don’t interpret text or images in the same way as the human mind. However, websites can get too much of a good thing. Over-optimization has a number of harmful effects.

Rankings

Search engines want to provide searchers with links to useful, relevant content. This is why they seek to detect websites that overuse or exploit search optimization techniques. …

Join The SEO Conversation

At Eyeflow, we always want to hear your ideas and your opinions about all things internet-marketing related.  You can leave comments on our blog, we’ll be happy to answer any questions you may have.  You can join in on some of our conversations on our Facebook page, Twitter Feed, Google Plus, or you can visit our SEO Answers forum.

If there are topics you’d like us to cover on this blog, please let us know. And they don’t …