In the never-ending battle for market share in general, and new customers in particular, most businesses are venturing out into social media marketing as a way to not only attract new customers, but to effectively target those people who are interested in what you are selling.
When putting together a social media marketing campaign, it is critical to, not only understand the medium, but to understand what motivates potential customers to take action. Yes, what you have to sell is critical to you but you have to make it critical to your customer, also.
Content is Still King
The never-ending cliché that “content is king” is never more true than it is out in the social media world. People are reading and clicking more than ever before, but quality content continues to be in short supply. An effective and highly successful social media marketing campaign absolutely lives or dies by the quality of its content.
Another key is to avoid spam. It annoys people who have no interest in what you’re selling and, more importantly, you are wasting effort and resources throwing your message away on people who will never buy what you are selling.
How Often to Post?
How often you should post has also become a major consideration in any sustained social media marketing campaign. Recent market research has revealed that those companies that post on a daily basis have higher traffic counts coming through to their sites than those who post less frequently. The current standard for daily posts seems to be in the three-to-five-times range, especially on Facebook. Your potential target customers are logging on at all times of the day and if you just posted one thing in the morning, the night owls are likely to miss it or ignore it. Stay fresh and keep it coming.
It’s not About You
Avoid your ego. No one really cares about you. They only care about how you are going to solve a problem they have, or how your product or service is going to make them feel good. So, tell them how your product or service will improve their lives and watch your traffic jump.
A social media marketing campaign takes great planning and great effort. Budget the staff or outsource to an expert firm but remember that the customers are there; you just have to make them care and make them click.