Basic Engagement Marketing for Social Media

At Eyeflow, we often hear two goals when working with new clients. 1) They want to increase traffic to their website and 2) They want to rank for (what they consider to be) their most important keywords.

We’re happy to help our clients reach those goals, but in order for rankings and traffic to translate into clients, you have to engage the visitor once they reach your website.  Not only is it important for the client so that they can …

Do You Have Keyword Fever?

You’re probably wondering “what is keyword fever?” More importantly, “Do I have keyword fever?” And, “Is there a cure?”

Do you find yourself Googling the same keywords over and over again to see where your website ranks? Are you basing the success of your online marketing campaign by these few keywords? If so, then you have keyword fever! The good news is we can help you cure you of this disease.

In the early days of search engines, it didn’t …

Long Tail Searches and Finding the Searchers You Want

It is important to target and develop long tail rankings in addition to head term rankings. A big reason for this is that these keyword phrases are more likely to drive interested and converting traffic to your website.