With more and more communication taking place on the internet and via digital devices it important to remember that there are certain standards of etiquette for emails. Just as in writing a handwritten letter, there are various ways to word your correspondence in order for it to come across with the right message.
Understanding how Pay Per Click advertising works and how to put it to effective use for your company, can mean a huge difference to your bottom line. If someone is at a search engine such as Google, and they type a search keyword or phrase into the search box, pages come up for them to browse. However, on the far right of those search results are the paid search ads. Such ads are also found on just about every website …
The Dreaded “Not Provided” in Google Analytics: What It Means for SEO
If you regularly check the keywords that drive traffic to your website, you may have noticed (not provided) in your report. This is due to a security update Google made in October 2011. Google announced this update as a way to protect the searches of signed in users. If a Google searcher is signed into a Google account when they perform a search. When they click on …
There is a time and place for everything, and PPC and SEO both have their place in building websites. The key is to know the sweet spot for ROI on both services.
One thing that keeps popping up in our day to day dealings with clients is a misunderstanding about Pay Per Click and how it relates to Organic SEO. Organic SEO campaigns are not the same as pay per click (or PPC) campaigns. Organic SEO results in the inclusion of your website in the main search results section of the search engine’s search engine results page. The PPC results show up in the left side bar section of the SERPs page.…