Fifteen years ago, advertisers were still scratching their heads regarding how to harness the power of the internet to introduce new customers to products and to drive traffic to websites. Fast-forward to today, and targeted social media marketing, and internet marketing SEO techniques, are absolutely essential to the longevity of a company and the ability of a brand to gain widespread consumer recognition. Through the use of targeted ads, key-wording, meta-tagging, and other SEO techniques, it is now possible, more than ever before, to put a product or brand directly in the visual path of potential consumers, multiple times per day.
Pay per click services can also be a cost effective way for a company to reach a wider client base. By placing highly specific ads in front of those consumers who are actively searching for the products or services the company provides, the chance that traffic to a company’s site will increase, grows exponentially. As consumers click on the targeted advertisements, the company pays a minimal fee for the click. This fee is easily recouped when the consumer ultimately purchases something from the company. Though, internet advertising practices continue to expand and change, one thing remains very clear: the internet is an incredible advertising tool, and its ability to reach new consumers is endless.