I get always fascinated when comparing search volumes for competing keywords. Today I thought of comparing these two: “facebook marketing” and “twitter marketing”. I also tried out “social media marketing” just to see where it stands next to the other two. Apparently, the results are pretty interesting. There are three major things to point out:
Search volume for “twitter marketing” is almost reaching “facebook marketing” in the United States
After an impressive jump last week, the search term “twitter marketing” got very close in reaching “facebook marketing” which on the contrary stayed at the same levels. The term “twitter marketing” had historically half the search volume of “facebook marketing” but since March 2009 things have started to shift. This observation supports the fact that twitter is becoming an essential part of every social media marketing toolbox. On the other side facebook holds strong, shows no decline but still, no increase as well. Again, these are only observations from Google search volumes (and only for USA). But who is to disagree that Google search is the starting point of the majority of any internet activities?
In worldwide basis, the search volume of “facebook marketing” still doubles that of “twitter marketing”
I am pretty sure this is to change very soon, even thought “facebook marketing” shows no sign of decline. If we agree (ok.. not everybody) that the social media trends are driven from the United States because the major online social networks (myspace, facebook, twitter) started here, then we should agree that the United States is setting the trends for the social media marketing as well.
Search volumes for “twitter marketing” and “social media marketing” catching up with “facebook marketing”
Surprisingly, the search volume for “social media marketing” is the same with “twitter marketing”. Especially in the last 10 weeks, their search volumes are very closely correlated. So what do all that mean? My explanations:
- People relate social media marketing more with twitter marketing than with facebook marketing.
- Following the search trend, twitter is becoming increasingly more popular marketing tool than facebook
This is just search. It may be that people just search for “twitter marketing” more aggressively and even try it out more but don’t stick with it. We have yet to see.
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Very interesting. Would be interested to see what’s driving the search – marketers, advertisers, or consumers (?), and how that plays out in terms of actual marketing tweets, and so on and so forth.
Definitely, keep going with it!