I get always fascinated when comparing search volumes for competing keywords. Today I thought of comparing these two: “facebook marketing” and “twitter marketing”. I also tried out “social media marketing” just to see where it stands next to the other two. Apparently, the results are pretty interesting. There are three major things to point out:
Search volume for “twitter marketing” is almost reaching “facebook marketing” in the United States
In worldwide basis, the search volume of “facebook marketing” still doubles that of “twitter marketing”
I am pretty sure this is to change very soon, even thought “facebook marketing” shows no sign of decline. If we agree (ok.. not everybody) that the social media trends are driven from the United States because the major online social networks (myspace, facebook, twitter) started here, then we should agree that the United States is setting the trends for the social media marketing as well.
Search volumes for “twitter marketing” and “social media marketing” catching up with “facebook marketing”
- People relate social media marketing more with twitter marketing than with facebook marketing.
- Following the search trend, twitter is becoming increasingly more popular marketing tool than facebook
This is just search. It may be that people just search for “twitter marketing” more aggressively and even try it out more but don’t stick with it. We have yet to see.
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Very interesting. Would be interested to see what’s driving the search – marketers, advertisers, or consumers (?), and how that plays out in terms of actual marketing tweets, and so on and so forth.
Definitely, keep going with it!