Sure, every day people tweet about their day and what they’re doing and all that fun stuff. Businesses write blog posts about sales, new products and what have you. Schools create Facebook pages so they can react with their students.
But it seems to me that the biggest user group for most social media outlets are Techies. Those who operate in technical industries such as web design, SEO, and other internet fields seem to be the ones who pick up new communication technologies like Twitter and use them the most extensively. Even companies who realize the value of a social media campaign don’t always utilize it correctly.
This should come as no surprise. It stands to reason that anyone who spends upwards of 12 hours a day in front of a computer is the first one to know about and utilize things like twitter. Tech blogs are some of the largest and most followed on the internet. I’d love to see statistics on the type of websites that have the highest rate of RSS feed subscription. I bet they’re sites like Mashable, Reddit and Techcrunch.
Maybe I’m drawing conclusions based on my myopic view of the webverse. I am one of those glasses-wearing, coffee-sucking, monitor-addicted information fiends myself so maybe I’m trying to generalize from a specific and personal point of view. What do you all think?
Is the social media realm populated primarily by Techies? Or can’t I see the forrest for the trees.