There are a number of reasons that a sexy web design does not fare well in the eyes of search engines. A SEO savvy web designer will know these pitfalls, but a less adept Pittsburgh designer could make some (or all) of these mistakes which could lead to a loss in search engine traffic and potential revenue.
Style Doesn’t Impress Search Engines
Web designers have a number of tools at their disposal, but not all of them are search engine and web marketing friendly. The most notorious offender is Flash. With Flash a web designer can create beautiful interactive websites, which appear to be blank pages to search engines.
What people see
What search engines see
If you have any aspirations to use your website as an internet marketing tool, you would be best served by having a website that contains mostly html.
Building a House Out of Straw
There are a number of ways Pittsburgh web designers build site architecture, but they generally boil down into static pages or dynamic pages. The problem that pops up here is that dynamically generated pages do not give search engines the stability that they are looking for. Search engines want to serve up pages that they know will be the same as the ones they crawled, and dynamically generated pages work against this. This can make marketing a dynamic website on the web more difficult.
One solution an accomplished SEO friendly web designer can do is set up a Mod Rewrite to rewrite dynamically generated URLs to static URLs which are better for search engine optimization.
Build It Right the First Time
While it is possible to fix up a website for internet marketing purposes after it has been designed, it is best to get everything right before the launch. That way you don’t need to worry about search engines crawling the not search engine optimized first run of the site and giving it poor rankings off the bat.
If you’re interested in learning more about Pittsburgh web design for internet marketing, contact Eyeflow today!