Will Facebook beat Twitter with real-time Search?

facebook twitter Will Facebook beat Twitter with real time Search?

Yes, because:

  • Facebook’s search results offer embedded videos or photos. You don’t have to always leave the results page.
  • Facebook searches through richer content. Videos, photos, notes, etc.
  • Facebook has a larger user base. That’s more results.
  • Facebook has more horsepower than twitter. No or less downtimes.
  • People will use real-time search anyway to search their own stream, and in that way the public search will easily get a lot of attention.

No, because:

  • The keyword density in 140 characters makes results more relevant.
  • The twitter audience is “trained” around real-time content.
  • Facebook’s privacy controls (post to everyone, friends only, network only, etc.) will cause users to get frustrated.
  • Facebook gets evil sometimes. Remember?http://mashable.com/2009/02/16/facebook-tos-privacy/
  • You can search twitter from many different places (apps, clients), but you can search Facebook only from its own page (so far).
  • The original is always better.
Manolis Kounelakis manages the Social Media Marketing portfolio for Eyeflow.
Interested to see how Social Media can help your business grow? Let us show you.
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