When you’re planning a redesign of your website, it can be the perfect time to increase user engagement that makes the site even more appealing than it was before, and hopefully convert more visits to sales. While this kind of project does present great opportunity, there are also some dangers which must be avoided.
When undergoing any kind of website redesign, you have to be very careful not to disrupt existing traffic or lose the SEO equity you have already built up. By involving users more in the total website experience, your company brand assumes a more prominent place in their thinking, and your status as an online authority grows right along with it.
1. Optimize Your Content
One way to increase user involvement and interest in your site is to keep your content interesting, relevant and engaging to users. Stay on top of all the latest industry trends, news and hot business topics with a tool like Google Trends. Using real-time search data, Google Trends can help you identify what’s abuzz for your brand, helping you create content that helps your organization remain relevant to your customers.
2. Optimize Technical Performance
If you have any reason to believe that the pages on your website are not loading quickly, it would be a good idea to contact your hosting company and upgrade your hosting plan to make pages load faster. While fast-loading pages may not necessarily increase user engagement, it will certainly send users scurrying to other sites when pages load slowly.
3. Build a Connection with Your Web Visitors
Try adding an email capture form on several of the key pages of your website. You can then use information gleaned from responses to keep visitors informed of new product releases, important initiatives within your company, and anything else that increases your standing as an authority within the market. At the same time, users can be prompted directly for feedback about the website and contents, so that any consistent negatives can be addressed and consistent positives can be strengthened.
4. Add Some Imagery
The old saying about a picture being worth 1000 words never gets old or irrelevant. Even in today’s high technology digital world, users are still much more highly engaged by visual representation as opposed to the written word. Take advantage of this by including images in your content which serve to highlight and support written content, and to demonstrate overall product appeal and best features of any products your company sells.
5. Search Engine Results Page (SERP)
Improve your company’s Google SERP snippet by adding some kind of incentive to click through to your page. This can be some kind of volume discount, lower pricing on a first order, or anything else that motivates the user to click through to your page. You can also improve on your search engine rankings by increasing your social media presence. For mainstream appeal, Facebook may be the best place to invest, LinkedIn is probably the best choice for reaching B2B markets, and Google+ should be used to increase general appeal to users. Just don’t forget to add the right social meta tags to help drive more customers to your brand.
6. Make it Mobile
The mobile web continues to climb in popularity, and the exploding use of smartphones for all online activities makes it an ideal medium to increase user engagement. At the same time, you can improve your website’s copywriting by reworking headlines on your most visited pages. These should focus more on specific benefits to the user rather than product features – even if features are legitimate and highly advantageous, users are still more swayed by something they believe actually benefits them.
While old SEO may have been as simple as plugging in keywords where they fit, crossing your fingers and hoping for results, the times have changed. Now, it’s all about creating a comprehensive user experience around your site, building your brand’s page into a knowledge base that informs, educates and compels your audience to take action. Make sure you have what it takes to transform your website with help from the SEO experts at Eyeflow Internet Marketing. From the start, Eyeflow’s web design consulting services help you redefine the user experience on your website, walking you through every step of the way to help you funnel users through your sales process. But that’s not all, once your site is launched, our team stays on your side providing search engine optimization, content marketing and social media services to help you build a community of engaged and brand-loyal customers. So, what are you waiting for? Contact the Eyeflow team today and start building your online authority.
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