seo content writing

While Google frowns upon those who write content for search engines only, it doesn’t mean that you can’t craft great content that is written both for users and Google.

In 2015 and beyond, it’s important that you’re putting users and quality first if you hope to create good quality content on your site. If your content becomes good enough, you will quickly find out that you won’t even need to focus on SEO efforts.

As Google’s algorithm becomes more complex, it’s going to do a better job of picking out content that is unique, compelling and interesting.  If you want to stay ahead of the crowd and rank for years to come, here’s how you can create content that Google and your users will love:

1. Length for Quality Content Writing

It’s hard to determine how long an article should be, but as a general rule of thumb, you should focus on creating articles that are at least 600 words long.  While it isn’t definite, studies have shown that the longer an article is, the more likely it will rank.

Above all else, you should write with the goal of creating a satisfying amount of high-quality main content that keeps the audience engaged and well-informed. Rather than writing towards a final word count, focus on fulfilling the purpose of the article you write, creating an engaging thought-piece that cuts out the “fluff.” Google’s Quality Rating Guide suggests that your final text should demonstrate “a significant amount of at least one of the following: time, effort, expertise and talent/skill.”

2. Target Relevant Keywords

Since Google ranks your content based on many factors, including keywords, it’s important that you sprinkle a few keywords into your article in a natural way while avoiding keyword stuffing strategies.

Before you begin writing SEO content, try to narrow down some trending keywords that you could incorporate into your piece.  Choosing the right SEO keywords will help drive visitors to your site’s content, and gain you valuable approval in the eyes of search engines. Keep in mind that you don’t want to use the keyword more than three percent of the time within your article.

3. Link Out to Reliable Resources

In the past, every webmaster seemed to be hesitant when it came down to linking out to other resources. While linking out may affect your website, it will only hurt you if you’re linking to shady websites.

Nowadays, the best practices of quality SEO content writing support the idea that writers should link out to relevant resources. By doing this, it’s going to help your readers stay engaged with your content and even get you noticed by other websites because of the clicks coming from your website.

4. Have an Internalized Linking Strategy in Place

As your website expands, it is important that you’re linking to posts in the past. Within every article, try your best to link to something that’s hosted on your website. A good internal linking strategy will not only help search engines become aware of the importance of a certain webpage, but also work to supply your reader with useful supplementary content that will lead users throughout your site.

5. Make Use of Your Webpage’s ALT Information

A good article will be filled with lots of media, including pictures, videos, audio and so forth. The more media you include in your post, the more entertaining and engaging your piece will be.

Since adding pictures has become a common practice among website owners, it’s important that you’re uploading your site’s pictures the right way. Since Google can’t read images, search engine bots rely on “Alt” tags to understand the media on your site. These alt tags are often one of the most overlooked on-page content optimization tactics. However when they are used correctly, a concisely written alt tag can help you attract additional traffic and even help define the theme of your webpage.

6. Drive Traffic with Title and Meta Description Tags

The most important part of SEO content writing is to properly utilize both the title and meta tags for your webpages. These tags are going to be the first thing that searchers are going to see, and it’s so important that your title and meta description tags are optimized with keywords to help maximize your organic traffic.

Think of your page’s title and meta description tags as their sales pitch. Creating compelling copy for your title and meta description tags will help you attract new visitors to your website and help build your site’s reputation.

Above all else, when looking to create high-quality content for your website, make sure you put the user first. As long as the content you create is compelling, useful and entertaining, the traffic will follow. Content is arguably, above all else, your website’s most influential tool when it comes to your inbound marketing resources, helping your brand establish itself as a thought leader in your industry.

Make sure your target audience hears your brand’s message loud and clear with help from the content marketing services by Eyeflow Internet Marketing. Our team of writers, researchers and syndicators can help your brand produce top-notch content that helps your brand stay on top of the search engine radar. By building the proper on-page signals and following some of the latest trends in SEO writing, our content team will help you capture more traffic and build your brand’s authority across the web.Let us help start a conversation about your brand, contact Eyeflow today!

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Cory is the Director of Content Development at Eyeflow. He graduated with a degree in Multimedia from Point Park University, where he held focus in print writing and online content. When not at work, Cory spends his time conquering Pittsburgh's hills on his bike, tackling DIY projects and crafting creative recipes.

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