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Gauge Your Twitter Engagement

By now, most business owners understand the importance of making social media a part of their marketing strategy.  Not only does social networking give businesses a way to connect with current and potential customers, but it also improves a brand’s Read More »

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A SWOT Analysis of Twitter

There is undoubtedly an information overflow around Twitter and it’s related services. I thought it’s a good idea to group and present this information through a SWOT Analysis so that it would make more sense to the reader. As everyone Read More »

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7 Unwritten Rules of Twitter

No introduction. Right to the point (like a good tweet) : 1. Listen & Interact. Don’t use twitter just to broadcast. It is a 2-way communication platform. Read others’ tweets and respond (quickly) by @replying or RTweeting. Don’t overdo it Read More »

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