Growing Search Trends for Craft Beer

It’s not a secret that the craft beer scene has been exploding over the past few years. Microbreweries, bottles shops and home brewing clubs are continuing to pop up in even the smallest cities and towns. With the widening availability of these specialty beers you might wonder who is drinking all of this brew?

With craft beer making up only 7% of the total beer category, it seems to appeal most widely to the Millennials and Gen Xers. Surprising? Not really, after all these are the folks that grew up on comic book variants, rare collectibles and the latest technology. No wonder this demographic is always on the hunt for the best of the best in the beer scene. Though the price tag on the beers often don’t seem to matter, bragging rights for having tried the most exclusive beer are a big deal.

Percentage of Craft Beer Drinkers by Generation

Search Trends for Craft Beer

Not only are you able to see how this trend is growing when you are out at your favorite drinking hot spots, but it is also making a climb when looking at search trends on the internet. Since 2009 there has been in increase in people searching for the term “craft beer”. With the many different styles of beers and the growing number of beer related events, there is a lot of information out there on the web for a beer enthusiast!

Search Trend for Craft Beer
Source: Google Trends

Craft Brewers and the Internet

Breweries are also becoming a lot more internet savvy with improved websites, and many of them are active on social media. Viewing their sites can give you information on their beers, events they are participating in and many have options to purchase their merchandise. Following your local bottle shop is also a great way to find out when and where the beer you are looking for might be available. Along with that, come the apps, such as Untappd, that allow you to track, rate and find your next bottle.

App for Craft Beer

With all this interest in the craft beer world it doesn’t look like there will be any shortage in finding your next drink. Whether you are a fan of IPAs, stouts or if enjoy the seasonal beers, make sure when you crack open your next beer you enjoy responsibly!

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Client Relations Manager|Abby has been the Client Relations Manager at Eyeflow for over 2 years. She graduated from Indiana University of PA and had a background in the Hospitality Industry. Abby has two Siamese cats, a small Pekingese dog, and enjoys running.

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