google penguin 2 SEO

Matt Cutts of Google announced on his blog that they rolled out Penguin 2.0 and about a week before that he talked about what to expect. Since then there has been a lot of chatter in the SEO community. Some SEOs are just happy that they didn’t get wiped out and others are disappointed that they are still seeing spammy websites at the top of Google’s search results for some competitive phrases.  Many of you will be curious about what has really changed, we’ve put together a list of resources to help you diagnose what has changed.

Check SERP Analysis Tools

These tools analyze changes in the search results by monitoring the rankings for many different keywords.

A. SERPmetrics’s SERP Fluctuation tool did detected a big change.

Search Engine Fluctuation Charts Penguin 2

B. SEOmoz’s MozCast Tool detects less domain diversity. 

MozCast Penguin 2 Metrics

Review Penguin 2.0 Losers

Analyzing the losers can help you identify what Google may or may not be putting more weight on.’s List of Losers

“In a nutshell, the list includes: porn sites, game sites and big brands like, the Salvation Army, CheapOair and Educational Testing Service (yes, ETS, the company that makes a lot of those standardized tests you probably took as a child).”

searchengineland penguin 2 losers Deep Dive into a Penguin 2.0 Victim

“We’ll see a whole new stampede of negative SEO attacks that are really easy to do. All you need is a couple sites that were penalized in the past, and you can buy them en’masse on expired domain networks, and redirect those to your competitors. Nice, ha?”

penguin 2 victim

Use Link Analysis Tools

Analyzing links can help you determin what types of links may be more important to Penguin 2.0. There are many link analysis options… select your weapon of choice.
Penguin 2 Link Detective


Review Your Own Website Analytics

There’s no better way to see the effects of a Google update than checking your own Google Analytics and Webmaster Tools accounts (there’s a delay for GWMT data).

Penguin Update overlay with Google Analytics


Monitor Discussions

Find out the latest information about Penguin 2.0.

Matt Cutts Twitter Penguin 2 Spam Report


It’s not perfect and Google knows it

“We can adjust the impact but we wanted to start at one level and then we can modify things appropriately.” – Matt Cutts

Less than 24 hours of announcing the update Google released a Penguin 2.0 Spam Reporting form.

I hope this helps. If you have other sources you’d recommend let us know.

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Director of Operations|Director of Operations at Eyeflow Internet Marketing Chris has been involved in digital marketing since 2005 and has performed hundreds of SEO audits. He's also presented at local Pittsburgh events on various SEO topics.

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1 Comment » for How to Start Diagnosing Penguin 2.0
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