Google and other search engines make roughly around 500 – 600 updates to their search engine algorithms each year. With so many changes, it’s easy for to let your website slip through the cracks and fall through the rankings, affecting your site’s overall performance.
Luckily, on-page content optimization is rather simple when following Eyeflow’s SEO tips, best practice techniques and basic strategies. However, it is important to avoid black hat SEO tips and tactics, achieving quick results but at the risk of penalty from search engines. Taking the first step and optimizing your on-page content is a mark for the beginnings of a strong internet marketing campaign and provides your business with a basic foundation for SEO success. Check out a few of our best practice SEO tips below.
Meta Descriptions & Page Title Tags
One of the most overlooked aspects of your website, the meta description and title tags, is one of the most important when it comes to attracting organic traffic through search engines. Fully optimized title tags and meta descriptions will help search engines discover what your site is about.
A title tag (60 -75 characters with spaces) provides search bots and users an accurate description of your site, generally containing relevant search terms to encourage a click through and continue action on a webpage. A meta description will give a potential visitor to your site a brief (150 – 160 characters with spaces) insight into the information on the page. Essentially, a meta description is what “sells” your webpage to a user. Original, accurate and compelling descriptions that include the targeted keywords of your page will encourage users to click through to your page. Both the title and meta description tags take very little time to define, but the proper use of keywords and content can have a large impact on your site’s performance.
Image Alt. Attributes
Images not only add an interesting visual representation to your page, but also allow yet another opportunity for optimization. The image alt. attribute of a photo is the text that appears in the place of an image. This is what a search engines will see when it crawls through your website.
Being as specific as possible while targeting keywords can help increase your page’s overall search rankings, increasing keyword relevancy as well as user friendliness. By keeping these descriptions short, you ensure that the description remains relevant to the image as well as increases the accessibility of your page for those who are disabled.
Quality over Quantity
With a web page, it is important to find the proper balance between word count and the overall keyword density of the body of your site. In SEO, it is important to remember that quality always outranks quantity.
Deciding on how many words are needed to effectively communicate an idea can be challenging to any content developer. While there is no clear cute “correct” word count, it is always important to ensure that the content you are producing remains high quality and relevant to your page. Rather than fluffing your content and stuffing keywords in wherever possible, target a few keywords throughout the text while ensuring your material is unique and engaging.
Proper Use of Header Tags
Breaking up your content into sections with the use of header tags is a quick and simple way to increase user readability and add relevant keywords to your page. In addition, search engine bots that crawl through your coding will recognize these headers and reward your page for proper usage of headers.
Headers fall in sequential order, with <h1> being the overlying header and outlining the entire page’s content. Following headers in the page (</h2>, <h3>, etc.) should focus on more specific ideas and topics. It is important to keep headers short and concise, ensuring maximum readability and the relevant usage of keywords.
Steer Clear of Duplicate Content
Creating original and unique content is the best way to guarantee that your page will achieve is the best way to keep your site ranking high and free of penalty from Google’s Panda update, which aims to weed out low-quality and duplicate content across the web.
Producing duplicate content can often be done unintentionally, but regardless it will still feel the effects of Google’s search engine penalties. Taking proper precautions to prevent accidental duplicate content such as redirects, syndications and boilerplates can help you avoid these penalties.
Following best practice techniques in content optimization is the most efficient way to ensure that your site survives Google’s and other search engine’s algorithm changes. For more SEO tips on content optimization and information about how to keep your pages staying on top of Google’s search rankings, download Eyeflow’s white paper, “On-Page Content Optimization Best Practices.”
Eyeflow Internet Marketing is a leader in SEO tips, best industry practices and SEO marketing strategy. Contact Eyeflow today at 866.849.0740 for a free review of your current SEO standing.
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