Here at Eyeflow, our team of internet marketing experts has compiled an extensive list of SEO tools to bring maximum results to your website. We like to call it our SEO Swiss-army knife, providing us with all the SEO analyzer tools we need ranging from keyword research, link analysis, penalty indicators and much more. Here are some of the resources that made our SEO tools list:
Keyword Research
Using a variety of online tools we dig deep to not only pinpoint the keywords your customers are searching for, but we also look for ways to improve upon your already successful keywords to help your company exert its web authority.
- Google Keyword Planner – Find out the search demand for virtually any keyword.
- Bing Keyword Research Tool – Bing’s official keyword research tool.
- SEMRush – See the top organic keywords for any domain.
- Ubersuggest – Generate a large list of keywords in an instant. (alternative: keywordtool.io)
- Google Trends – Identify keyword search trends.
- Keyword Spy – Mainly designed for PPC research this tool can also provide great SEO insight.
Link Analysis
An integral part of search marketing, we analysis the data of your site’s relationships with other sites and help to build your link profile. With many search engine robots using links as a basis of brand reputation, high quality content links can bring in a vast stream of targeted web traffic to your website.
- MajesticSEO – One of the largest and most frequently updated link databases.
- Open Site Explorer – Moz’s marvelous attempt at backwards engineering Google’s own link algorithm.
- ahrefs – Another great link analysis tool with lots data to play with.
- Cognitive SEO – Cognitive SEO’s free backlink explorer generates a quick snapshot of a domains link profile.
- Open Link Profiler – OLP offers all the typical features as well as their own scoring system.
Social Media
Aligning your brand’s social media and search optimization, we analyze your brand’s social signals and keep your page dynamic and engaged. Social media allows us to build an online community for your customers to not only interact in but also to spread the content you are producing, helping your expand your brand.
- ahrefs Content Explorer – See the top performing (by social shares) content on virtually any topic or see a sites most socially popular posts.
- Buzzsumo – Find out what the most shared content is for any domain.
- Topsy – Take twitter search to a new level. See who’s sharing URLs and track trends.
- Shared Count – Check how many times a URL has been shared on social media sites.
- Wildfire Social Monitor – Compare your follower growth vs. that of your competitors.
- Followerwonk – Find and compare the influence of twitter users.
- Klout – Klout attempts to calculate a score for your social media influence.
- Kred – Kred is a score and a social network in one.
Algorithm Changes and Penalties
With many search engines changing their algorithms an upwards of 400 times a year, we pay close attention to your site’s rankings for not only current but also future success by staying on top of all the major algorithm changes and keeping your page in check. By using best practice SEO strategies and techniques we avoid the penalties set up by these changes to keep your website search rankings on top.
- Algorithm Fluctuation Monitors – These tools monitor changes in search engine algorithims on a day-to-day basis.
- Algorithm/Penalty Indicators – These tools align major Google changes with your website performance.
- Google Disavow Tool – Google’s official tool for disavowing links from your profile. This tool is also used to help recover your site from a link penalty.
- Anchor Text Over Optimization Tool – Check to see if you may have over-optimized anchor text.
Webmasters
Webmaster SEO tools are essential for success. Providing a suite of different tools to take a look into your website as a search engine would see it, webmaster tools help to optimize your page’s performance by providing HTML improvements, content keywords, structured data, site maps and more.
- Google Webmaster Tools – Google’s official webmaster tool suite.
- Bing Webmaster Tools – Bing’s official webmaster tool suite.
- Robots.txt Generator – Use this tool to generate a robots.txt file for your site.
- Robots.txt Checker – Check to make sure your robots.txt file is working correctly.
- Google’s Rich Snippet Tool – See how a page will look in Google’s search results as well as optimize it.
- Built With – See what technologies a webpage is using.
- URI Valet – Check the header of a web page.
- Dimensions Tool Kit – See how a website looks on a variety of devices.
On-Page Optimization
We optimize your site for high quality and informative content with unique headers and subcategories to help user friendliness and build a high search rank. In addition, we take a look into the coding of your site, helping define a page’s purpose and topic through title tags, meta descriptions, image alt attributes and structured URLs.
- SEO Browser – See how a site looks from a search engine’s perspective. (alternative: browseo)
- Copyscape – Check to see if there are URLs with the same content. (alternative: plagspotter)
- Xenu’s Link Sleuth – Crawl a site for broken URLs and more.
- Screaming Frog – Crawl through a site as a search engine spider would.
- Text Cleanr – Quickly and easily clean up common content errors.
- nTopic – This tool helps you try to optimize your content for a specific keyword.
Page Speed
Tired of waiting? We have the tools to increase your page’s load time and keep potential customers from playing the waiting game with your website. By balancing your site traffic with page speed, visitors to your site are sure to have the best web experience possible.
- Google Page Speed – Page Speed represents Google’s attempt to help webmaster improve the speed of their sites which also leads to a better search experience for Google users.
- yslow – yslow is Yahoo’s answer to Page Speed optimization.
- GT Metrix – GT Metrix scores both Google Page Speed and Yslow at once. It also provides detail information on how to optimize your site.
- Pingdom Website Speed Test – A great alternative to yslow or page speed.
Usability
As search engine bots continue to push towards user friendliness, the usability of your site is now more important than ever before. Ensuring unique content and ease of use for visitors can not only boost search rankings but also increase your chances for shared content and watch your brand spread.
- Google Mobile-Friendly Test – Find out if Google thinks your website is mobile friendly or not.
- Google Website Satisfaction Survey – A widget placed on your site that collects feedback from actual website visitors.
- Usability Hub – Run a variety of click tests to see how visitors interact with your site.
- Google Analytics – Good ol’ analytics can tell you a lot about how people are interacting with your website.
With the list of SEO tools in our arsenal, each member of our internet marketing team focuses on their given area of expertise to bring SEO success to your campaign. Want to learn more about our list of SEO tools and how a SEO campaign can benefit your business, take the first step by contacting Eyeflow Internet Marketing today at 866.849.0740 to talk to one of our internet marketing experts .
Why not also squeeze in a shameless plug for our very own SEO tool; SEOzio is a free SEO analysis tool that scores the SEO potential of your website.
We’d love to hear your thoughts about our list.
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Chris Hornak
Director of Operations|Director of Operations at Eyeflow Internet Marketing Chris has been involved in digital marketing since 2005 and has performed hundreds of SEO audits. He's also presented at local Pittsburgh events on various SEO topics.
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Great share!