Build a Community of Engaged and Brand-Loyal Followers
For any company, two of its most important assets are its website and its social media pages. A website is where a company lives, and its social media pages are where it goes to network. Creating accounts on various social media platforms (Google+, Facebook, Twitter, etc.) puts you where your customers go for news, entertainment, communication, and information on new companies. Websites only update regularly in a few places, such as the blog or news sections. The frequent activity on social media pages, however, allows companies to create a voice and personality for their brand.