A few years ago, everyone wanted to have exact match domains because it was a sure-fire way to land at the top of search results. For example, if your company named Acme, Inc. manufactured round, red widgets, you probably own… Read More »
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Optimizing your Google Places Local Listing If you have not claimed, verified and optimized your Google Places listing, you are missing out on one of the easiest, free methods of internet marketing available for your business. Google Places, formerly… Read More »
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Search engine optimization is essential if you want people to visit your website, but learning the ins and outs of SEO can be a long and daunting process. The most important step on the road to ranking is to simply… Read More »
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There is a time and place for everything, and PPC and SEO both have their place in building websites. The key is to know the sweet spot for ROI on both services. Read More »
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Phil Laboon recently spoke on the Pittsburgh Tech Council’s techVIBE Radio. Here are his program notes, and you can listen to the whole interview via podcast. Read More »
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One thing that keeps popping up in our day to day dealings with clients is a misunderstanding about Pay Per Click and how it relates to Organic SEO. Organic SEO campaigns are not the same as pay per click (or… Read More »
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Online reputation is a buzzword that gets bruited about a lot lately. But what exactly is it, and more importantly how can it be managed? A successful online presence is composed of many different elements. Online Presence: When someone types… Read More »
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