The players aren’t the only ones breaking records at this year’s World Cup. In fact, the world is in frenzy over the World Cup; it is the most trending topic on the web and has taken over social media for the last month or so. It is said to be the “biggest social media event in history”, compiling more than 300 million tweets related to the #WorldCup since group play began. As we get closer to the final match, each game seems to shatter the social media records set by previous matches. Over 400 million people are expected to see the contest’s final match on July 13th.
World Cup Social Media Engagement Infographic:
Other Noteworthy World Cup Statistics
More Searches Than the Super Bowl
Most Popular Searches related to the World Cup tournament in the past four years have outnumbered those for the Olympics, the Super Bowl, and the Tour de France combined.
Most Popular Tweet
The most popular tweet came from Italy’s Mario Balotelli, demanding a kiss from the Queen of England if his squad could defeat Costa Rica and keep England’s chances alive. The tweet boasts over 176,000 retweets.
If we beat Costa Rica i want a kiss,obviously on the cheek, from the UK Queen.
— Mario Balotelli (@FinallyMario) June 19, 2014
Lots of Shares
World Cup ads have thus far attracted 6.9m shares across social media, 31.4 percent more than the 4.7m notched up by the Super Bowl.
Go #USA!
The United States has been the most “Hashflagged” nation, with over 6 million tweets including #USA. The next top? Brazil, about 2 million tweets behind.
Lots of Tweets
The 7 – 1 Germany victory over Brazil boasted a monster 580,000 tweets in the space of a minute. This shattered the previous record held by the Brazil vs. Chile match generated 388,985 tweets during the final moments of the dramatic penalty shoot-out when Chile’s Gonzalo Jara missed the decisive spot-kick. It even tops the 2014 Super Bowl when 382,000 tweets were sent per minute.
Online Streaming
This year’s World Cup has not only been shattering television ratings but has also set new records for online streaming. Univision and ESPN streaming platforms reported 5.3 million unique viewers for the United States’ round of 16 matchup with Belgium; a previously unprecedented number before this World Cup.
Sources
- http://www.profoundry.co/25-marketing-stats-figures-brazil-world-cup-2014/
- http://detroit.cbslocal.com/2014/07/01/world-cup-scores-big-numbers-on-social-media/
- http://www.bbc.com/sport/0/football/28113167
- http://www.dawn.com/news/1118112/brazils-world-cup-humiliation-smashes-social-media-records
- http://www.unrulymedia.com/braziliant-brands
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Frank Pantely
Graphic Designer|Frank is a digital artist who loves to learn about new technology and software trends. Design is his passion, and he is always looking for new ways to create memorable and quality art. He is the lead graphic designer at Eyeflow, where he designs all of the visual content and also writes a few blog posts from time to time.
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